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Your child’s safety is our top priority

We take safety very seriously and invest heavily to ensure the integrity and safety of all our products. In 2015 alone, we invested £1,000,000 in our safety testing and procedures.

The Smiffys approach

Going above and beyond

Our dedicated in-house team ensure that all of our children’s costumes (and certain accessories) are manufactured and rigorously tested to comply with both EN71 regulations AND Nightwear (Safety) Standards. This ensures the absolute highest safety standards and reassurance that our children’s costumes are safe and fit for purpose.

We take pride that all Smiffys children’s costumes are:

  • Labelled "Warning. Keep away from fire" irrespective of the burn rate within the EN71 regulatory limit
  • Labelled with the CE mark as a declaration that the product meets the European Toy Safety Directive (2009/48/EC), and has undergone a variety of product tests to ensure that it is safe for use
  • Tested to Nightwear (Safety) Standards as an additional safety measure
  • Every product line is quality controlled throughout development and at production stage. Additional spot checks are performed as a surveillance measure, to ensure that the highest safety standards are maintained.

Every production run is batch tested and verified as compliant at source and our safety certificates are continually updated. Costumes are therefore subject to safety checks before, during and after production. Click here to view which standards our costumes have been tested to. You can search the PDF by product name or SKU using Ctrl + F.

'Smiffys takes your child's safety seriously
'Smiffys costume safety label

Be in the know

Regulations of children’s costumes

Children's costumes are regulated and must comply with EN71. This is a Europe-wide standard which tests for flammability, choking and strangulation hazards, as well as toxicity. This strict criteria does not apply to everyday children's clothing (with the exception of some nightwear).

  • Children's clothing can catch fire and burn when exposed to fire and naked flames, and some manufacturers only voluntarily add 'Keep away from fire' warnings.
  • Children's costumes must comply with EN71 Toy Directive. This is a Europe-wide standard which tests for small parts and sharp edges (choking and strangulation prevention), flammability and toxicity.
  • The flammability testing for EN71 measures the 'rate of flame spread' on fabric and complete costumes, and how quickly the flame extinguishes.

Suppliers can voluntarily test children’s costumes to Nightwear (Safety) Standards, and Smiffys does this as an additional measure to EN71.

See FAQs for more information

Smiffys range of children's costumes

Fake Britain Investigates

We were pleased that all our hard work paid off when Fake Britain highlighted the importance of safety in children’s costumes. It’s so important for consumers to know what they are buying and why they should value the genuine Smiffys product. It really does make a difference. Watch and you'll see (from 8 mins 11 seconds).

Dominique Peckett, Director, commented:

"We're delighted to see the airing of the Fake Britain episode. We've been working hard to highlight the issues surrounding counterfeit products, particularly, to our trade customers and consumers alike and the potential safety risk. We're grateful that Fake Britain has given us the opportunity to explain to consumers the risks and how they can best protect themselves.

We are now voluntarily testing all of our children's costumes to the most stringent flammability standards, the Nightwear regulations, whilst supporting the work being done on the proposed "extended" EN71 regulations. It's important that all of our customers have the information to make an informed choice when buying dress-up costumes and fancy dress and we always hope they value the quality and investment we make in ensuring we provide a fantastic range with fun and safety in mind."

Watch Smiffys on Fake Britian

Smiffys Fake Britain Video
Parental and flammability warnings and safety symbols to be aware of

Be aware

Making informed choices with children’s costumes

Other manufacturers may not be as vigilant about safety as we are. By cutting corners to save cost; they may not be prepared to invest in safety procedures and testing standards.

What to look for

Safety checks for parents

  • The packaging, or any accompanying leaflet, should contain specific parental or flammability warnings, safety symbols and instructions for use, etc
  • Costumes should be permanently labelled with the CE mark and relevant fire warnings
  • Check the CE marking hasn't been faked, check the correct logo has been used, particularly the middle line of the E as it should be shorter
  • The label or packaging should contain the manufacturers name, address, postcode or phone number and a registered trademark

Don't be deceived by cheap, counterfeit Smiffys branded products, online or in-store. These items will not have undergone the rigorous safety checks or stand up to the safety standards Smiffys employs as a responsible manufacturer.

Watch out

Beware of counterfeits

We invest time and money removing counterfeit products and work closely with online marketplaces to remove infringing product listings and fake replicas. We take legal action where we identify illegal sellers copying our 'branded' designs and products.

Not only are customers who buy counterfeit costumes disappointed by the quality and unable to return them, but these products are potentially unsafe. Selling counterfeit goods is illegal and usually funds criminal activities. Make sure you only purchase through authorised re-sellers of Smiffys or on If you’re not sure, ask us. That way you can assure your family’s safety.

As a family run business we understand the needs of parents to feel confident in the costume they choose for their children. We pride ourselves in going above and beyond the safety regulation requirements to provide a costume that we can both feel confident putting our children in for Halloween and any dress up occasion.

Safety FAQs

1. What are the legal obligations for testing fancy dress costumes?

Fancy dress costumes are categorised as toys and therefore must comply with the European Toy Safety Directive EN71 parts 1, 2 and 3. This means that in the UK, all costumes Age 14 and under, must meet strict criteria with regards to testing and labelling.

Costumes are tested to make sure that they do not pose a choking or strangulation risk. They are also tested to additional flammability tests over and above EN71. Plus individual fabrics and components are tested for toxicity, to make sure we manufacture a safe and fit for purpose costume.

2. What does the flammability test involve?

A specific flame is applied to both fabric and samples as a complete costume, to test the rate of flame-spread and any self-extinguishing properties - in other words, how quickly the fabric burns in (s)/mm and how quickly the flame goes out by itself, if ignited and self-extinguished.

The rate of spread of flame of the test sample should not exceed 30 mm/or the test sample shall self-extinguish. If the rate of spread of flame is between 10 mm/s and 30 mm/s, the appropriate part(s) of the toy and the packaging shall be permanently marked with the following warning: "Warning. Keep away from fire"

3. What steps are taken to ensure the legal safety standards are met on all Smiffys costumes?

Working in partnership with our preferred global Test House - Intertek, Smiffys follow a strict due diligence process to ensure that all our products are rigorously tested before they reach the market. Every product line is batch tested at production stage and on arrival in to the UK. Then additional spot checks are performed as a surveillance measure, to ensure that the highest safety standards are maintained.

4. What should I look for on the label?

Smiffys products carry a CE mark to show that they comply with the legal standards set out in EN71. Smiffys costumes are also labelled with a 'Warning, Keep Away From Fire'.

5. What are the legal safety-testing requirements for Nightwear?

In the UK and Europe, nightdresses, pyjamas, dressing gowns, bath robes and similar garments must comply with the Nightwear (Safety) Regulations standards BS5722. Smiffys are applying this test method to all our Children's Costumes for Age 14 and under, as an additional flammability measure.

6. What does the Nightwear (Safety) Standards flammability test involve?

Six pieces of the same garment, including threads, trimmings and decorations (prints/components) are tested. All samples must be washed/conditioned prior to testing. The garment is hung in a vertical frame and a flame is applied to the bottom two inches for ten seconds. The time it takes for the flame to spread to a 'trip thread' must not exceed 25s/300mm and subsequently 50s/600mm.

7. What are the main differences between EN71 and the Nightwear (Safety) Regulations?

EN71 has a broader remit and requires that testing criteria on a wider range of safety issues is adhered to, for example small parts / heavy metal content of the fabric. In many respects, the testing process for EN71 is more rigorous and further criteria must be met in order to comply. It is possible for a garment to comply with the Nightwear Regulations if the fabric melts or chars when set alight, which may be more dangerous to a child than an EN71-compliant, self-extinguishing fabric.

8. What does Smiffys new safety policy on all new lines in the 2016 collection mean for me as a consumer?

From January 2016, all Smiffys children's costumes are tested to meet BOTH EN71 & Nightwear standards, in order to ensure the absolute highest safety standards and provide reassurance that all children?s costumes are as safe and fit for purpose.

Building on the strict safety testing standards already in place, Intertek will continue to test Smiffys costumes to EN71 standards and additional Nightwear (Safety) Regulations standards testing has been introduced at source.

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Website Privacy Policy

This is the privacy policy for (Site). The Site is operated by Smiffy's Australia Pty Limited (ACN 137535696) trading as (we, us and our).

 We are committed to protecting your privacy on-line. We appreciate that you do not want the personal information you provide to us distributed indiscriminately and here we explain how we collect information, what we do with it and what controls you have.

 By using the Site, you consent to the collection and use of information in accordance with this privacy policy.

 We reserve the right to change this privacy policy from time to time by changing it on the Site.  This privacy policy was last updated on 7th December 2015.


Information we may collect from you

 We may collect and process the following information about you:

  • information (such as your name, email address, postal address and telephone number) that you provide by completing forms on the Site, including if you subscribe to any service, upload or submit any material via the Site, request any information or enter into any competition or promotion we may, from time to time sponsor;
  • details of any transactions made by you through the Site;
  • communications you send to us, for example to report a problem or to submit queries, concerns or comments regarding the Site or its content;
  • information from surveys that we may, from time to time, run on the Site for research purposes, if you choose to respond to them;
  • details of your visits to the Site, the resources you access and any data you download.

You are under no obligation to provide any such information. However, if you should choose to withhold requested information, we may not be able to provide you with certain services.


Uses made of your information

We will use the information you provide to:

  • enable us to process your orders and to provide you with the services and information offered through the Site and which you request;
  • verify and carry out financial transactions in relation to payments you make online;
  • audit the downloading of data from the Site;
  • improve the layout and/or content of the pages of the Site and customise them for users;
  • identify visitors to the Site;
  • carry out research on our users' demographics;
  • send you information we think you may find useful or which you have requested from us, including information about our products and services or those of carefully selected third parties, provided you have indicated that you do not object to being contacted for these purposes;
  • allow carefully selected third parties to send you information directly which you may find useful regarding their products and services, provided you have indicated that you do not object to being contacted for these purposes.

You can tell us not to contact you with information regarding our products and services or those of third parties or to share your details with third parties so that they can send you information regarding their products and services, either at the point such information is collected on the Site (by checking or un-checking (as directed) the relevant box) or by following the unsubscribe instructions on any communications sent to you. You can also exercise the right at any time by contacting us using the contact details at the end of this privacy policy.


Non-personal information

When you visit the Site, we may automatically collect non-personal information about you, such as the type of internet browser you use, the website from which you have come to the Site and your IP address (the unique address which identifies your computer on the internet) which is automatically recognised by our web server. You cannot be identified from this information and it is only used to assist us in providing an effective service on the Site and to collect broad demographic information for aggregate use.

The Site uses cookies to store certain information. Cookies are pieces of information that a website transfers to your hard drive to store and sometimes track information about you. Although they do identify a user's computer, cookies do not personally identify users. Cookies are specific to the server that created them and cannot be accessed by other servers, which means they cannot be used to track your movements around the internet.

We use cookies to:

  • recognise you when you return to the Site;
  • allow you to navigate the Site more quickly and easily;
  • store your preferences;
  • control how often users see similar online advertisements;
  • estimate our audience size and patterns;
  • improve and update the Site.

We do not use cookies to store your credit or debit card details.

Most web browsers automatically accept cookies but, if you prefer, you can change your browser to prevent that. However, you may not be able to take full advantage of the Site if you do so.


Information sharing


We may disclose aggregate statistics about visitors to the Site, customers and sales in order to describe our services to prospective partners, advertisers, sponsors and other reputable third parties and for other lawful purposes, but these statistics will include no personally identifiable information.

We may disclose your personal information to any of our affiliates, or to our agents or contractors who assist us in providing the services we offer through the Site, processing transactions, fulfilling requests for information, receiving and sending communications, updating marketing lists, analysing data, providing support services or in other tasks, from time to time. Our agents and contractors will only use your information to the extent necessary to perform their functions.

In the event that we undergo re-organisation or are sold to a third party, you agree that any personal information we hold about you may be transferred to that re-organised entity or third party.

We may disclose your personal information if required to do so by law or if we believe that such action is necessary to prevent fraud or cyber crime or to protect the Site or the rights, property or personal safety of any person.


External links

The Site may, from time to time, contain links to external sites. We are not responsible for the privacy policies or the content of such sites.


Payment processing

Payment details you provide will be encrypted using secure sockets layer (SSL) technology once you submit them. Payments made on the Site are made through our payment solutions provider, You will be providing credit or debit card information directly to which operates a secure server to process payment details, encrypting your credit/debit card information and authorising payment. Information which you supply to is not within our control and is subject to's own privacy policy and terms and conditions.



We place great importance on the security of all personally identifiable information associated with our users. We have security measures in place to attempt to protect against the loss, misuse and alteration of personal information under our control. For example, our security and privacy policies are periodically reviewed and enhanced as necessary and only authorised personnel have access to personal information. Whilst we cannot ensure or guarantee that loss, misuse or alteration of information will never occur, we use all reasonable efforts to prevent it.

Information that you submit via the Site is sent to and stored on secure servers located in Australia.

You should bear in mind that submission of information over the internet is never entirely secure. We cannot guarantee the security of information you submit via the Site whilst it is in transit over the internet and any such submission is at your own risk.

It is advisable to close your browser when you have finished your user session to help ensure others do not access your personal information if you use a shared computer or a computer in a public place.


Your rights

You have a legal right under the Privacy Act 1988 to edit, update or delete any personal information about you held by us. On request, we will provide you with a copy of this information. You also have a right to correct any errors in that information. As mentioned above, you have a right to prevent the use of your personal information for direct marketing purposes.


Contacting us

Please submit any questions, concerns or comments you have about this privacy policy or any requests concerning your personal data by email to or write to us at our registered business address (please note this is not our trading address).


Smiffys Australia PTY Ltd

C/O Allworths,

Level 9 St Martins Tower,

31 Market Street,


NSW 2000

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